Research
Although there's hard evidence relating corporate gift giving to increased business activity, it won't exactly give you the confidence to make specific return-on-investment projections in your marketing plan. Chances are you won't be expected to come up with that kind of hard data anyway.
The Promotional Products Association International conducts regular surveys of corporate gift givers and recipients. A recent one shows that vendors who gave were twice as likely to increase their chances of being contacted by customers as those that didn't have a gift program.
Harry & David, a gourmet food company that's a big player in corporate gifts, routinely sends gift packages to some 25,000 customers who spend more than £500 a year with the company. Company research, comparing a control group of 5,000 prime customers receiving gifts with a similar group that didn't, revealed that the former increased their purchases by much more than the latter.
Even if your company isn't up for that kind of research, it doesn't mean you can't have a strategy. As long as you do it right, gift giving will help to build the relationships that are the lifeblood of your business.
Marketing Tips for Promotional Merchandise Market:
• Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts.
• How about business related promotional items like notepads, folders and year planners?
• You have probably seen a car launch promotion or attended a national car show where pretty promotion girls are around, again it is a marketing trick to keep you amused and interested in the product and associate both with beauty and unique.
• How about personalized giveaways for your most valuable customers?
• You can keep your cost down and get blank promotional items, it also works wonders.
• Whether you are launching a product, marketing an item or want to increase customer satisfaction, business giveaways are always a good idea.
• Sales promotion can be done using simple free giveaways or visual promotional items.
• Giveaways with imprinted logo are a form of visual communication with customers
• Want to keep costs of marketing down? We have something for you in the form of promotional stickers; plain stock or printed version to be ready and on your doorstep, right on time so you can concentrate on planning your event.
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
In this section we welcome manufacturers and resellers of the following products:
Beach Bag, Wallet, Knife & Hammer, Weather Station, A4 Folder, Umbrella "Design", 2 Pieces Knife Set, Pen Springo Frost, Sport FM Radio, Bookmark, Metal Salt & Pepper, Laser Pointer, Torch, Twist Ball Pen, Wooden Box Clock, Mobile Phone Stand, Safety Waistcoat, Weather Station with Thermometer, Wooden Garden Table, Double LED Flat Torch, Conference Bag
Please feel free to get listed with us. Register and upgrade your acount and select 'Company Listing' option.
All this completely free of charge. Always login to your account if you need to change your logo, describe your business profile and select up to 10 categories from the list.
