How Cost-Effective Are Promotional Products
Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
Notepads
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a £1 notepad works out to be .02 pence per sheet for 50 impressions.
Mugs
The message on a coffee mug will be seen as often as 10 times a day. For a £2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
Watches
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic £12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
Calendars
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a £3 calendar brings the CPI to .002 pence.
Playing Cards
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of £3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Marketing Tips for Promotional Merchandise Market:
• Promotional logo merchandise is widely used by large, chain companies as a way of expanding and improving the brand.
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• Promo giveaways or freebies are always eye-catching and create an enormous interest from the public.
• You can keep your cost down and get blank promotional items, it also works wonders.
• In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise.
• National promotions are usually planned around new car launches and receive a huge interest from public eye; therefore unique products are always in demand.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
In this section we welcome manufacturers and resellers of the following products:
Bottle 500ml, Wine Set with Corkscrew, Metal Pen Bond, 24 CD Holder, Personal Fan, Carabiner Radio, Sport Backpack, Calculator, Pen, Paper Clip, Measure, Computer Bag, Memo Box, Clock Picture Frame, Radio with Manual Searching, Cosmetic Case, Puzzles, Metal Silver-plated Stapler, Desk Calculator, Acrylic S5 Shaped Key-fob, Foldable Fan, Sunglasses
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